Sales coaching from someone who’s been in the trenches.
Matt Fitzgerald's Sales Strategy That Took One Business from $4M to $20M
And Can Help You Scale Smarter
What do you get when you mix a former hitting coach, a calm chaos-solver, and a guy who’s been closing deals since he was 12?
You get Matt Fitzgerald — a sales strategist who doesn’t just teach theory. He builds real systems that turn average teams into confident closers and sleepy businesses into profit machines.
Real Growth. No Hype.
Matt helped scale a home improvement business from $4M to $20M in just three years by simplifying the offer, using smart financing, and training sales teams that actually close.
He’s not here to give you a generic script. His coaching starts with deep discovery, builds tailored systems, sharpens your team’s skillset, and brings ongoing support to make sure the momentum sticks.
What Makes Fitz Different?
He’s Been There: From knocking on doors at 12 to fixing underperforming sales teams today.
He Keeps It Real: No fluff. No “rah rah.” Just calm, confident sales conversations that close.
He Sees the Whole Picture: It’s not just sales—it’s time, profit, life balance, and long-term strategy.
He Follows Up Like a Beast: Ask him about the time he salvaged a lost sale just because he needed to know what went wrong.
Who This Is For:
Business owners and managers who want real improvement, not just a motivational talk.
Sales teams that are good but want to be great.
Companies that are ready to scale but need smarter systems and sharper reps.
The Fitz Method: Calm. Human. Proven.
Tired of “hype-y” sales training
that doesn’t stick?
Matt “Fitz” Fitzgerald brings a refreshing approach to sales coaching. It’s data-driven, human-first,
and built on 15+ years of real-world success.
Whether you’re a solo founder or leading a 50-person team, Fitz helps you calm the chaos,
find your edge, and finally build a sales system that scales.
What You’ll Learn with The Fitz Method:
✓ How to increase your closing rate using real psychological triggers
✓ Why financing boosts conversions — and how to talk about it with ease
✓ A step-by-step system that makes sales repeatable and coachable
✓ Real KPIs that track what matters (and ditch what doesn’t)
✓ How to shorten your sales cycle without sounding rushed
✓ Scripts that build trust, not pressure
✓ The confidence to actually enjoy sales again
4-Phase Framework
Discovery & Diagnosis
System Build-Out
Training & Roleplay
Ongoing Support
Matt doesn’t talk at your team. He works with them.
“I don’t want people who think they’ve got it all figured out.
I want the ones who are open, hungry, and honest
about where they want to grow.”
The Fitz Method: Calm. Human. Proven.
NO-FUSS PRICING
$3,000 flat fee
+ travel
Includes:
1. Two (2) full days of training
2. All printed materials and interactive worksheets
3. Custom coaching for your exact team size and skill level.
Travel expenses are approved by you in advance.
✓ Satisfaction guaranteed: If you don’t believe the training was worth it, let us know and we’ll make it right.
Ready to Build a Team
That Closes?
If your team already knows how to do the work, let’s teach them how to win the job—every time.
Limited openings available each month.
Reserve your training date now before the schedule fills up.
Matt has trained teams generating
5 Million to well over 50 Million
From concrete and coatings to roofing, remodeling, and more.
He’s not a motivational speaker—
He’s a partner who’s been in the field, closed the jobs, and built the system from the ground up.
Ready to Build a Sales Team That Wins Calmly and
Closes Confidently?
BOOK A CALL WITH MATT
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