Marketing operations for home improvement growth
Home improvement marketing that builds a reliable pipeline.
Powrful Media helps growing operators connect creative, campaigns, websites, lead generation, human scheduling, and sales handoffs so marketing turns into booked appointments instead of scattered activity.
72,000+Booked appointments
$120M+Partner campaign revenue
$15M+Meta ad spend managed
Full-funnelGrowth support
Who we are
Strategy, creative, media, and scheduling from one accountable team.
We help business owners and marketing teams turn scattered vendors into a cleaner growth system: sharper creative, stronger websites, better campaigns, scheduler-led lead follow-up, and clearer visibility into what is actually producing appointments.
What guides us
Our mission, vision, and values.
Get to know the principles behind how Powrful Media works with our clients, partners, and team.
The real problem
You are not asking whether marketing works. You are asking which parts of the pipeline are profitable.
The gap is usually not one bad ad. It is fragmented vendors, incomplete follow-up, weak attribution, and a sales team that cannot see why lead quality or close rate changed.
Sound familiar?
- ✕Fragmented vendors.Ads, pages, creative, and follow-up split apart.
- ✕Rising cost per appointment.Profit by location stays fuzzy.
- ✕Lower close rate.Sales gets little useful context.
The Powrful way
- ✓One accountable partner.Creative, lead paths, scheduling, and reporting share one revenue goal.
- ✓Human scheduling, 18/7.Real people follow up by phone, text, Messenger, and CRM.
- ✓Market-level visibility.See which location, channel, and creative books appointments.
Proof in the pipeline
Real operator results, not just prettier marketing activity.
Powrful's strongest proof is the combination of visible creative and measurable appointment movement: campaigns in front of homeowners, scheduling teams working the lead, and reporting that shows what changed.
Seasonal service campaign
Red Nose Lighting promotion
Offer plus service proof.
Brand portfolio
Creative built across markets
Campaign systems shaped for distinct local brands.
Campaign creative
Work made to stand out
High-contrast creative with a clear visual message.
Everything in one place
Web, SEO, brand, video, social, ads, and scheduling. All working together.
Powrful brings the moving pieces of marketing together so your brand looks sharper, speaks clearly, and has a practical path from attention to a booked appointment.
01
Websites and SEO
Fast pages, clean SEO, clear conversion paths.
Learn about websites and SEO02
Branding and Design
Identity, graphics, print, and campaign systems.
Learn about branding and design03
Video Production
Commercial, social, drone, and story assets.
Learn about video production04
Social Media
Calendars, short-form creative, and publishing support.
Learn about social media05
Digital Advertising
Google, Meta, landing pages, and reporting.
Learn about digital advertising06
Lead Generation
Offers, forms, pages, and inquiry paths.
Learn about lead generationLead scheduling
The lead is not the win. The booked quote is.
Most agencies hand you the lead and wish your team luck. Powrful keeps moving with real people: calls, texts, emails, CRM follow-up, Facebook inbox management, appointment booking, reminders, reschedules, no-show recovery, and Goldmine messages that re-engage old conversations.
That follow-up engine is a huge part of the Powrful difference. Up to 40% of lead conversions can happen outside normal business hours, so the team keeps the conversation alive when your competitors are not answering.
See Lead SchedulingPipeline system
We do not stop at the lead. We connect the revenue path.
The strongest work happens when lead generation, scheduling, sales handoff, and attribution are built as one operating system instead of separate vendor tasks.
Generate demand
Campaigns, offers, pages, and creative built for demand.
Engage and schedule
Human follow-up turns inquiries into appointments.
Support the sale
Better context protects close rate.
Attribute and optimize
Budget decisions get clearer.
Why Powrful
Creative backed by operational accountability.
Good marketing has to do more than look busy. Powrful pairs visual production with targeting, lead capture, scheduling, reporting, and sales context so campaigns can become real appointments.
- ✓Brand-first execution.Every touchpoint should feel like one confident company.
- ✓Built for booked appointments.Every asset points to the next useful step.
- ✓Full-funnel support.Strategy, creative, web, ads, scheduling, and attribution connect.
Real customers. Real growth.
Built to help operators scale, backed by the people and numbers behind the growth.
Long-term customer relationships and tracked appointment data show what happens when strong marketing is paired with consistent human follow-up.
Customer testimonial"With Powrful Media, it is a true no-brainer and comes with minimal risk."
Powrful partner Since 2020A long-term growth partnership.
19 to 29 weekly appointments.
A 55% lift over 17 tracked weeks with the same sales team.
55%
40
34.48%
Volume lift
Best week
Peak conversion
Appointment averages more than doubled.
Weekly averages rose from 6.12 to 14.38.
31.74% average conversion over 74 weeks.
Strong conversion sustained through persistent lead work.
Performance examples come from weekly customer data. Company names are withheld where public naming permission is not available.
The team
Meet your Powrful crew.
A focused team with creative taste, marketing chops, and enough personality to make the work feel alive.
Jay Franson
General Manager
Bill Fay
Accounts Manager
Dylan Fellows
Accounts Manager
Cortney Vreeman
Creative Director
Questions clients ask
Clear answers before the first call.
These are the basics most teams want to know before starting a marketing conversation with Powrful.
What does Powrful Media do?
Web, SEO, branding, video, social, ads, leads, and scheduling.
Do you schedule leads?
During staffed hours, our schedulers will attempt to contact new leads within five minutes. Coverage is 18/7.
Where is Powrful Media located?
Powrful Media is based at 3660 Sarah Place NW, Suite 201, Rochester, MN 55901.
Do you work outside Rochester?
Yes. Powrful is based in Rochester, Minnesota and serves businesses across the United States.
Can Powrful handle creative and advertising?
Yes. Creative, web, video, SEO, social, ads, and lead gen stay connected.
What kinds of projects are a good fit?
Clearer messaging, stronger campaigns, better lead paths, or scheduling.
What should we talk about first?
Bring goals, lead volume, sales capacity, follow-up gaps, and a useful 90-day target.
What is a partnership audit?
A focused look at lead flow, scheduling, attribution, and growth bottlenecks.
Ready to stop guessing which part of the pipeline is working?
Tell us where your marketing, lead flow, scheduling, or attribution feels stuck. We will look at what is broken and talk through how we would fix it.